Austin Li | Designer//Art Director
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Fidelity: Power of Small Amounts (Concept)

The illustrations were created to support the first round of concepting for the Fidelity: Power of Small Amount site, which is a tool that helps people understand how a small change can make a huge difference on their future financially.

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 Each cake is shown as a result to indicate one's financial future. The bigger and fancier design means a more optimistic financial future based on the information given by the user.    

Each cake is shown as a result to indicate one's financial future. The bigger and fancier design means a more optimistic financial future based on the information given by the user. 

 

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