Jane Iredale pledges to provide a product line that has the utmost integrity and the ability to enhance the lives of women through its effectiveness, simplicity and beauty. They believe that our activities should governed by the requirements of our customers and our concerns for the environment.
The essential messaging is to emphasize the simplicity aspect of the brand. I somehow was driven to integrate the idea of sophistication and naturalness. The gold-ish color is taken from Jane Iredale's makeup line to keep the brand consistent. After all, the goal is to create a new line of the Jane Iredale's hair care products that lives with the brand.