Kafer Confidential is a mock global shipping company that provides international express mail services. Originally founded in Washington D.C., Kafer delivered confidential documents for domestic businesses. The company expanded its service around the world by broadening its services from document delivery to personal luxury handling and delivery as well.
Kafer means beetle in German. The process began with collecting terms that are related to beetles. The image of a beetle is usually associated with protection, security and sturdiness. Therefore, I decided to incorporate some watercolor to represent the royal and luxurious image of the brand.
The goal is to create a brand identity for Kafer Confidential including a stationery system.