Austin Li | Designer//Art Director
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Root

Root Eatery is a hypothetical restaurant designed and branded by Pano, a mock interdisciplinary firm. Root Eatery has adopted a farm to fork mantra: its ingredients are exclusively locally grown, and the process in which meals are prepared is completely transparent. Root‘s goal is to enhance the economic, environmental, and social health of the surrounding area while simultaneously creating a sense of community within the restaurant where patrons can connect with each other and their surroundings.

I got to use my watercolor skills for this specific project to give the brand an authentic, earthy and heart-warming look.