The Ullens Center for Contemporary Art is a comprehensive, nonprofit art center serving the global and Beijing public. Located at the heart of the 798 Art District, it was founded by collectors Guy and Myriam Ullens and opened in November 2007. Through a wide array of exhibitions and programs, UCCA promotes the development of the local artistic environment, fosters international exchange, and showcases the latest in art, design, and other fields.
I was already a huge fan of their original branding. In order to make it still relatable to their current audience, I found that utilizing the actual architectural structure of the building seems to lead to a very interesting solution.
The goal is to recreate a flexible logo, interior signage, promotional materials, tickets, a mobile app and various merchandise.